Research being revealed today by nursery retailer Mamas & Papas confirms new parents in the UK are feeling the financial pressure of the recession. A significant proportion of young parents are having to use their savings, take out a loan or even borrow off their families in order to pay for day-to-day essentials. One in three new parents are concerned about how they will pay off their debts and even more worry about how they can possibly save for their children’s future. Recent research* reveals that parents-to-be put aside on average £2,547 to pay for the extra expanses that come with a new baby.

To support increasingly hard pressed new families, Mamas & Papas are today launching ‘Baby Basics’- a hand-picked list of all the quality essential items parents will need for those first few crucial months and beyond.** Consisting of 21 items and at a total of £717, parents are able to get everything they need for the same price some parents would spend solely on their first push chair. Parents can be safe in the knowledge that all the products selected for the list are of a high Mamas & Papas quality – the list includes the award winning Luna push chair as well as a car seat, cot, bedding, clothes, steriliser and feeding equipment.
Key findings from the research included:
- 28% (1 in 4) of new parents have needed to borrow money from their family to make ends meet
- 40% of new parents say they are having to use their savings to cover the day to day essential costs
- 20% of young families have had to take out a loan since having a baby in order to make ends meet
- 30% of parents are worried about being able to pay off their debts since having a baby
- Over 40% of new parents were worried about how they are going to save for their children’s future
Other research*** revealed that parents are most likely to feel under financial pressure when their children are aged under two than at any other time. Mums and Dads of under twos are also most likely to:
- Worry about their income and finances (56%)
- Argue about money with their partner / family (22%)
- See an increase in their household debts (19%)
More worryingly 27% of parents of under twos admit they’ve stopped saving as a result of having a family, while 32% have dipped into savings in order to make ends meet.
Olivia Robinson, Creative and Brand Director of Mamas & Papas and youngest daughter of David and Luisa (founders of Mamas & Papas) said: “As parents we understand that Mums and Dads worry about what they need to buy for their new baby and how much it’s going to cost. We recognise that for many parents this is a real challenge, so have used our experience to create the Mamas & Papas Baby Basics list. Parents can be assured that when they purchase the products on the list they are getting everything they need without breaking the bank!”
Baby Basics is launching today and will be available online and through stores. Parents interested in the list should pick up the Baby Basics leaflet in stores. A Mamas & Papas expert adviser will happily help parents find all of the items they need.
* Research supplied by Aldermore Bank
**Excludes nappies / food and other disposables
**Research supplied by Aviva Insurance
Baby Basics List
Moving
- Aton Car Seat – Black Jack – £120
- Luna Pram/Pushchair – £159
- Bedtime Hugs Changing Mat – £14
- Bubble Bouncer – £19.95
Sleeping
- Bibi Cot – £105
- Basic Foam Mattress 200 – £35
- 2 Cot/Bed Fitted Sheets (70x142cm) Cream – £19
- Cellular Cot/Bed Blanket Cream – £12
- Motorola Digital Baby Monitor MBP11 – £35
- Bedtime Hugs Deampod 0-6 Months – £18
Clothing
- 3 Pack All in One White – £14
- 5 Pack Essential Socks White – £10
- Essentials 2 Pack Mitts Cream – £4
- Essentials 2 Pack Hats Cream – £8
- Knitted Star Cardigan, Welcome To The World – £24
- Essentials Velour Spot Pramsuit Cream – £32
- 5 Pack Sleeveless Bodysuits – £10
- Fur Booties – £8
Feeding
- Tommee Tippee – Closer To Nature Electrical Steriliser Kit – £50
- Muslin Squares, White – £12
- 3 Pack Bibs – £8
TOTAL: £717